pg11-30
Proximity


On the left is a example of what it look's like with out C.R.A.P
it is hard to understand due to the way it is grouped.
But if you you on the right you can tell that C.R.A.P has been
applied you can tell this because it is easier to understand what
is with what due to the separated section's and if you notice you can
also tell what program it is.
How to avoid bad design
Alignment
"nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page"
The basic purpose
What to avoid
Repetiton
Repetion is that you repeat some aspect of the desing throughtout the entire design
The repeated element could be a bold font, a certain colour, anything. Repetition is important to help tie things together, from newsletters to web pages.
Contrast
Contrast is makeing it to be most visually actractive to make your page interesting
many thing's can help example fonts styles colors if two thing's are not excatly the same make them diffrent
you do not want conflict, you want contrast. To create contrast you must be bold. You need to think out of the box, don't conflict brown with black, contrast
brown with pink. Think directionally, ponder bold print and font size.
the right, because it looks like he is more organized, and the bold font at the top is eye catching which is more likely to grab my attention for longer. The one on page 66 looks like he does the bare minimum, while the one on page 67 makes him look like he goes above and beyond.
the people who changed the add used C.R.A.P first they used contrast to make the title phone number stand out more
used proximity to keep the contact information what services they provide and their name apart.
They aligned all of the text and the line that splits the title, and the services to the left.. They changed the font between the builders exchange number and
the main body, they should have made the contrast
more obvious than to just slightly change it and only make it conflict.
To rework the advertisement they made it more readable by using proximity to split everything up into manageable subjects. they also aligned the nose of
the dog, the "Take" of "Take a hike!" and "Friday". They also used the contrast enough to make it look good with the dog and the title area of the
advertisement. changed the font type throughout the ad, and also contrasted the color of the font and background . They also bolded the "Take a hike!"
© 2011 All rights reserved.